“Service blueprinting” key to customer loyalty: Sudhir Kalé
“Service blueprinting” key to customer loyalty: Sudhir Kalé
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The Extended Marketing Mix for Casinos - People, Processes, and Physical Evidence
Casino Review June 2022:
The casino setting is one where people’s emotions principally drive their gaming-related behaviors. Seasoned casino
The Extended Marketing Mix for Casinos – Discussion and Implications
Casino Review May 2022:
Casino CEOs sometimes adopt a very myopic view of marketing that fails to consider the 7 Ps that underpin...
Positioning Your Casino for Increased Customer Loyalty and Retention
Casino Review April 2022:
Positioning is a fundamental aspect of brand strategy. The process of brand positioning begins with gaining a...
Sudhir Kale: Macau is better off not compared to Las Vegas
Calvin Ayre.com March 2020:
Sudhir Kale talks about the future of gaming in Macau and why the city state is better off not being compared...
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