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![“Service blueprinting” key to customer loyalty: Sudhir Kalé](https://i.ytimg.com/vi/PrmFmup-eDQ/maxresdefault.jpg)
“Service blueprinting” key to customer loyalty: Sudhir Kalé
“Service blueprinting” key to customer loyalty: Sudhir Kalé
![The Extended Marketing Mix for Casinos - People, Processes, and Physical Evidence](https://static.wixstatic.com/media/721af3_37eedda4116449eebd8d6940b3bfc850~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/721af3_37eedda4116449eebd8d6940b3bfc850~mv2.webp)
The Extended Marketing Mix for Casinos - People, Processes, and Physical Evidence
Casino Review June 2022:
The casino setting is one where people’s emotions principally drive their gaming-related behaviors. Seasoned casino
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![The Extended Marketing Mix for Casinos – Discussion and Implications](https://static.wixstatic.com/media/8b3e05_16b62809a97a4eceae26fcf17ef30a22~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/8b3e05_16b62809a97a4eceae26fcf17ef30a22~mv2.webp)
The Extended Marketing Mix for Casinos – Discussion and Implications
Casino Review May 2022:
Casino CEOs sometimes adopt a very myopic view of marketing that fails to consider the 7 Ps that underpin...
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![Positioning Your Casino for Increased Customer Loyalty and Retention](https://static.wixstatic.com/media/8b3e05_9ba3db04a24a4d4088e8b0d3ad99f6df~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/8b3e05_9ba3db04a24a4d4088e8b0d3ad99f6df~mv2.webp)
Positioning Your Casino for Increased Customer Loyalty and Retention
Casino Review April 2022:
Positioning is a fundamental aspect of brand strategy. The process of brand positioning begins with gaining a...
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![Sudhir Kale: Macau is better off not compared to Las Vegas](https://i.ytimg.com/vi/zxflRh9hQ5E/hqdefault.jpg)
Sudhir Kale: Macau is better off not compared to Las Vegas
Calvin Ayre.com March 2020:
Sudhir Kale talks about the future of gaming in Macau and why the city state is better off not being compared...
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